Vaude - The Spirit of Mountain Sports
Mountain Sports Expertise We’re hooked. You, too? It must be addictive...
... why else would people have been pursuing mountain sports since at least the 14th century?
It’s all about an old addiction. The history of mountaineering can be traced back to an Italian poet, Petrarch, who climbed Mont Ventoux in southern France in the 14th century and went on to write extensively about it. At that time there wasn’t a sign of VAUDE to be found near or far, let alone anything along the lines of technical mountaineering gear. But in 1974 the saga of the German mountain sports supplier took off. Albrecht von Dewitz, hooked on mountaineering since his youngest days, made a career out of his passion. He founded the company, naming it after his own initials as they’re pronounced in German. (V.D. = [fau´day]). Since then, the number of people getting hooked on mountain sports has grown steadily. It’s no wonder: the use of our products enhances the positive effects of mountain sports. Euphoria, happiness, and an increase in personal performance lead to a high addiction potential.
... why else would there be so many different types of mountain sports?
The mountain sports indulgence comes in a lot of different varieties. VAUDE’s product range takes off with trekking gear and bag collections, covers products for water and bike sports, and tops out with gear for extreme alpinism. VAUDE is a full-range supplier and, as mountaineering addicts ourselves, we know what those hooked on alpine sports need. First and foremost –- quality gear that you can absolutely rely on. You need tough stuff to help you enjoy your precious free time to the fullest. And definitely without any negative side effects – we don’t like a stuffy tent or an uncomfortable pack either.
…why else would our employees keep engaging in mountain sports, even in their free time?
When it comes to product development and manufacturing, we can count on our employees 100%. Our headquarters in a small, quaint village in southern Germany makes it easy to indulge in the mountain sports habit. A few totally hooked climbers even get a fix during their work breaks. An on-site climbing wall makes it almost impossible to abstain. Every trip taken goes down as valuable hands-on experience that flows directly into our mountain sports products. Our vice is our products’ virtue.
…why else would we always want to have more and go further?
VAUDE has made it to the top of the mountain sports market. Which is why our products have to meet up to the toughest demands of experts. Extreme mountaineers are far beyond the starter stage and require 100 percent dependability for extreme conditions. Our most important concern is to satisfy this need. Because what dealer has the nerve to try to palm off poor quality merchandise on those who are truly hooked?
If you’re hooked on mountain sports too, you’ll know what we’re talking about. If not, be warned – it’s highly addictive!
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